Local Public Relations Build Brand Reputation for Allstate Led fourteen regional teams simultaneously to develop and execute targeted safety campaigns in local markets. The award-winning Allstate Safe & Secure Communities program integrated PR, brand, sales collateral, event sponsorship, non-profit alliances, social media and traditional advertising. Measured impact with Allstate’s proprietary reputation scorecard. Test market results showed a significant improvement in brand reputation (+3 points) among key stakeholder groups.