Sharon RizzoAug 28, 20181 minMultiple Stakeholder Groups Impact Insurance Brand ReputationIn the insurance sector, reputation is everything. Insurance companies sell promises, and the mere perception of a broken promise can elicit a negative response. That's why insurance companies need to not only build strong brands, but also protect and strengthen positive perceptions of their organization the marketplace. They need to build reputation leadership. Reputation strength for insurance companies depends on the extent to which stakeholders trust the company to delive