Employees are the bridge between your brand and your customers. Do they know how to reinforce your brand attributes to create a superior customer experience?...

In the insurance sector, reputation is everything. Insurance companies sell promises, and the mere perception of a broken promise can elicit a negative respo...

A brand’s reputation is often an organization’s most valuable asset, and effective brand marketing has historically driven commercial success. Today it’s wid...

When it comes to brand reputation, your B2B organization has just as much to protect as consumer brands. The key is understanding your stakeholders and how t...

It’s not the marketing department alone that positions your brand. Employees at all levels across the company impact how the brand promise is delivered -- to...