Sharon RizzoOct 19, 20183 min readSeven ways to inspire employees to support your brandEmployees are the bridge between your brand and your customers. Do they know how to reinforce your brand attributes to create a superior...
Sharon RizzoAug 28, 20181 min readMultiple Stakeholder Groups Impact Insurance Brand ReputationIn the insurance sector, reputation is everything. Insurance companies sell promises, and the mere perception of a broken promise can...
Sharon RizzoAug 24, 20182 min readSix Strategies to Build Brand Reputation A brand’s reputation is often an organization’s most valuable asset, and effective brand marketing has historically driven commercial...
Sharon RizzoAug 8, 20181 min readFive Steps for Protecting Your B2B Brand Reputation When it comes to brand reputation, your B2B organization has just as much to protect as consumer brands. The key is understanding your...
Sharon RizzoAug 8, 20182 min readBuilding Brand Reputation from the Inside OutIt’s not the marketing department alone that positions your brand. Employees at all levels across the company impact how the brand...