Sharon Rizzo is a seasoned marketing and communications professional with over 15 years of experience in developing and executing integrated digital marketing strategies that drive business growth and brand reputation. She has worked with Fortune 100 corporations, non-profit associations, ad agencies, and start-ups across various industries and verticals.
Most recently, she was an Omnichannel Strategist at AbbVie, where she enabled best-in-class digital engagement capabilities for major brands, Skyrizi and Rinvoq, utilizing CRM, website, SEO/SEM, CDP, and performance media. She also implemented segmentation, customer journeys, content mapping, and data capture strategies to develop omnichannel brand blueprints and inform strategic decision-making. She is passionate about creating impactful and personalized customer experiences that deliver value and results.
“Sharon is a rare breed in today’s marketing and communications marketplace. With the simultaneous ability to drive the right, incisive brand building strategy and relentlessly execute it to attain measurable and highly effective results, she’s a truly valuable asset. Her integrated earned, paid, and owned media campaign on behalf of the American Bar Endowment raised the organization’s profile to new heights and helped it achieve the recognition it deserves for its charitable engagement and legal industry-customized insurance products.”