Building Brand Reputation through Integrated Marketing and Strategic Communications
Sharon Rizzo is an accomplished brand reputation strategist who has directed award-winning campaigns for Fortune 100 companies and global brands in apparel, beverage, travel, insurance, business-to-business and non-profit verticals. Her experience is far-reaching, ranging from powerhouse ad agencies like Saatchi & Saatchi NY and J. Walter Thompson Chicago to her more recent accomplishments, where Sharon created and led reputation building programs that improved business results for the Allstate Insurance Company and the American Bar Endowment.
“Sharon is a rare breed in today’s marketing and communications marketplace. With the simultaneous ability to drive the right, incisive brand building strategy and relentlessly execute it to attain measurable and highly effective results, she’s a truly valuable asset. Her integrated earned, paid, and owned media campaign on behalf of the American Bar Endowment raised the organization’s profile to new heights and helped it achieve the recognition it deserves for its charitable engagement and legal industry-customized insurance products.”