SHARON RIZZO

Sharon Rizzo is a senior brand, marketing and communications strategist who helps organizations turn complex information and audience insights into clear, credible strategies that build trust and inspire action. Her experience spans public health, pharmaceuticals, insurance, nonprofit associations, professional services, consumer brands and other highly regulated industries.

As a communications consultant for the Illinois Department of Public Health, Sharon develops crisis and risk communication frameworks, message maps, audience-focused content and executive-ready materials. She works closely with subject-matter experts and agency leaders to translate technical public health information into useful, accessible guidance. She also created an evergreen Story Bank that transforms community and employee experiences into compelling narratives and reusable communications assets.

Previously, Sharon served as an Omnichannel Brand Strategist at AbbVie, developing audience journeys and engagement strategies for Skyrizi and Rinvoq across CRM, websites, SEO and SEM, performance media and other paid, earned and owned channels. Her broader experience includes brand positioning, messaging frameworks, customer journeys, integrated campaigns, creative briefs, reputation management and cross-functional leadership for Fortune 100 companies, agencies, startups and mission-driven organizations.

Through Sharon Rizzo and Associates, she is available for part-time, remote, fractional and project-based strategy engagements.

My Work

“Sharon is a rare breed in today’s marketing and communications marketplace. With the simultaneous ability to drive the right, incisive brand building strategy and relentlessly execute it to attain measurable and highly effective results, she’s a truly valuable asset. Her integrated earned, paid, and owned media campaign on behalf of the American Bar Endowment raised the organization’s profile to new heights and helped it achieve the recognition it deserves for its charitable engagement and legal industry-customized insurance products.”